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BRAND REVIEW

Sundae School Review: What You Need to Know

Last updated: April 2026

Sundae School started as a streetwear brand founded in New York and expanded into edibles, a rare example of a fashion-first brand making genuinely interesting cannabis products. Their Korean-American founder Dae Lim brings a distinct cultural perspective that's rare in the mostly homogenous cannabis brand landscape.

Sundae School logo
Founded
2017
HQ
New York, NY
Website

The brand

Sundae School started as a streetwear brand founded in New York and expanded into edibles, a rare example of a fashion-first brand making genuinely interesting cannabis products. Their Korean-American founder Dae Lim brings a distinct cultural perspective that's rare in the mostly homogenous cannabis brand landscape.

Product lineup

  • Gummies
  • Apparel and accessories
  • Pre-rolls (collaborative)

What Sundae School does well

Distinct brand voice and visual identity, genuinely different from the rest of the category. The gummies are well-formulated. The apparel-first origin gives them a retail presence and cultural cachet most cannabis brands can't access.

Where Sundae School falls short

Limited dispensary availability (California primarily). Small product line compared to established edibles brands. The fashion-cannabis crossover means you're partly paying for the brand association rather than product differentiation.

The verdict

Sundae School occupies a specific niche in the edibles market. Distinct brand voice and visual identity, genuinely different from the rest of the category. For the right buyer, it's a strong choice. For most people looking for mainstream edibles, more established brands will be a better starting point.

Disclosure: This review is independent editorial content. Some links may be affiliate links. Our assessments are not influenced by brand relationships.

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