BEBOE Review: What You Need to Know
Last updated: April 2026
BEBOE was founded by Scott Campbell, the celebrity tattoo artist, and acquired by Green Thumb Industries. The brand is built around low-dose pastilles and rose-gold vape pens positioned as the 'Hermès of marijuana,' luxury cannabis for people who don't want to feel like stoners.
The brand
BEBOE was founded by Scott Campbell, the celebrity tattoo artist, and acquired by Green Thumb Industries. The brand is built around low-dose pastilles and rose-gold vape pens positioned as the 'Hermès of marijuana,' luxury cannabis for people who don't want to feel like stoners.
Product lineup
- Low-dose pastilles (5mg THC)
- Vape pens in rose gold
- Higher-dose variants for experienced users
What BEBOE does well
The pastilles are genuinely good for microdosing, 5mg doses, pleasant flavors, and the slow dissolve allows for better dose control than traditional gummies. Design is elevated. Widely available in California, Nevada, Illinois, Massachusetts, and New Jersey.
Where BEBOE falls short
Luxury pricing that isn't always justified. The rose-gold vape pens generated some backlash for leaning too hard into lifestyle over substance. After the Green Thumb acquisition, some users feel the brand voice shifted.
The verdict
BEBOE occupies a specific niche in the edibles market. The pastilles are genuinely good for microdosing, 5mg doses, pleasant flavors, and the slow dissolve allows for better dose control than traditional gummies. For the right buyer, it's a strong choice. For most people looking for mainstream edibles, more established brands will be a better starting point.
Disclosure: This review is independent editorial content. Some links may be affiliate links. Our assessments are not influenced by brand relationships.