The brand
CANN was founded in 2019 by Jake Bullock and Luke Anderson with a clear thesis: cannabis beverages can replace alcohol for social occasions. The drinks are low-dose, lightly carbonated, and packaged to look like craft cocktails rather than cannabis products. The brand has attracted investment from Gwyneth Paltrow, Rebel Wilson, and other celebrity backers, which has helped with visibility but also raised the question of whether the products justify the hype. Short answer: mostly yes.
Product lineup
Standard Tonics (2mg THC + 4mg CBD): The core product. Available in Lemon Lavender, Blood Orange Cardamom, Grapefruit Rosemary, and rotating seasonal flavors. At 2mg THC with 4mg CBD, these are deliberately gentle. You'll feel a mild relaxation after one can, something closer to half a glass of wine than a cocktail. The CBD keeps it smooth. Most people drink 2 to 3 over the course of an evening.
Hi Boys (5mg THC): The higher-dose line for people who want more effect per can. No CBD buffer, just THC. Blood Orange Cardamom is the standout. One Hi Boy feels closer to a full glass of wine. Onset is fast (15 to 20 minutes) because of the nano-emulsion, and the effects fade within 2 to 3 hours. Two in an evening is a full night for most people.
Dusk (5mg THC + 2mg CBN): The nighttime option. Lavender and juniper flavor with CBN for sleep. Sip one after dinner as part of a wind-down routine. The format is more pleasant than swallowing a sleep gummy, and the ritual of drinking something before bed feels familiar and calming on its own.
What CANN does well
The brand positioning is the best in cannabis beverages. Everything about CANN, from the can design to the flavor profiles to the social media presence, says "this is a normal drink for normal adults" rather than "this is a cannabis product." That positioning matters because it makes CANN approachable for people who'd never walk into a dispensary. The flavors are genuinely well-crafted and the low dose makes them forgiving for beginners.
Where CANN falls short
Value per milligram is low. You're paying $5 to $8 per can for 2mg of THC (or 5mg for a Hi Boy). A 10-pack of WYLD gummies at 100mg total THC costs about the same as a 6-pack of CANN Standard at 12mg total. You're paying for the drink experience, the branding, and the convenience, not for efficient THC delivery. If your goal is just to get cannabinoids into your system, gummies are a much better deal. CANN makes sense when the social ritual of holding and sipping a drink is part of what you want.
The verdict
CANN is the best cannabis beverage brand for people who are replacing or reducing alcohol. The products taste good, the doses are approachable, and the brand makes cannabis feel normal. They're expensive for what you get in cannabinoid terms, but that's not really the point. You're buying a social experience in a can. For that specific use case, nobody does it better. The Standard Tonic at 2mg THC also earns a slot in our microdose edibles ranking as the best beverage option for anyone substituting for a glass of wine.
Disclosure: Independent editorial review. Some links may be affiliate links.